Programs offered

With a focus on producing generations of graduates who would not only work for, but also manage media institutions and thus contribute to the realization of Omanā€™s national development Visions, the Department of Media Studies offers a broad range of robust media and communication education that embraces specializations in Public Relations and Advertising, Broadcasting, Journalism and Visual Communication at the Diploma, Bachelors and Masters levels.

Bachelor

The 4-year Bachelor program in Media Studies seeks to produce graduates with sufficient knowledge, talent and skills to serve the media and communication industry whether in government, the private sector or self-employment. The Public Relations specialization aims at arming students with adequate knowledge and industry-standard experience in corporate communication with the variety of publics and issues. In view of the changing media landscape, the Journalism major aims at producing graduates who are able to straddle both mainstream media work and the new social media that dwell largely on content creation. Similarly, the Broadcasting major takes into consideration the need to update traditional knowledge and skills in generating, writing, producing and presenting radio and television programs with the demands of new digital technologies in film-making, digital storytelling and podcasting etc. In a world that is increasingly visually-inclined, the Visual Communication major seeks to equip students with creative thinking, design methodology and industry-standard computer skills. The Advertising major, offered from the perspective of the latest industrial trends, embraces essential aspects of the integrated marketing communication model.

Diploma

Designed to serve the needs of students who seek a short-term educational experience, the 2-year Diploma program seeks to provide students with a balanced foundation of professional competencies involving media studies in general and the departmentā€™s overall specializations. Within this period, students are engaged with the basics of the latest media industry trends through both on-campus and field learning and training that ensures they are well-equipped for the job market and to return for a bachelor program if they so wish.

Masters

The Masters program in Media Studies provides students with the latest skills in communication and media studies pedagogy through a strategic, managerial, and analytical approach that stresses a blend of theoretical, research and industrial skills. Currently limited to Broadcasting, the program is envisaged to cover other areas of specialization in due course.

Faculty bio:

  1. Dr Bernard Emenyeonu

Qualification: Ph.D. Mass Communication, University of Leicester, U.K., MA & BA in Mass Communication, University of Nigeria, Nsukka.

Designation: Head of the Department

Teaching Experience: 15 years

Areas of expertise: Journalism, Public Relations, Communication and Media Research.

Latest Publications:

Journal Articles:

ā€œBridging the gap between gown and town through industrial training: A study of perceptions and experiences of the University of Technology and Applied Sciences Mass Communication internsā€, QScience Connect, Volume 2024,ISSUE 2, dEC 2024, 2

https//www.qscience.com/content/journals/10.5339/connect.2024.2

Book Chapters:

  1. Mr. Hariharan Anbazhagan

Qualification: Master of science in Electronic Media, Pondicherry University, India.

Bachelor of Science in Visual Communication, Annamalai University, India.
Designation: Lecturer and Studio Manager
Teaching Experience: 4 years

Production Experience: 5 years

Areas of Expertise: Visual Storytelling, Film Editing Theories and Techniques, Camera Operations and Techniques, Broadcasting and Television Production, Cinema Studies.

Latest Publication:

Anbazhagan, M. H. (2024). Exploring the Influence of Pudovkin’s Editing Techniques in Evoking Emotional Connections in Tamil Cinema (Kollywood). Bayan College International Journal of Multidisciplinary Research, 4(1), 71-83.https://bayancollegeijmr.com/index.php/ijmr/article/view/151

Bio Linkedin: https://www.linkedin.com/in/hariharan-anbazhagan-a5045385/

  1. Dr. Musthafa Mubashir

Qualification:

Ph.D. in Mass Communication, Pondicherry University, India

MA in Mass Communication, Pondicherry University, India

BA in English Literature, University of Calicut, India

Designation: Assistant Professor

Teaching Experience: 3.5 years

Areas of expertise: Digital Media Culture, Digital Identities, Digital Dress, Performativities and Materialities of Fashion, Films

Latest Publication:

ā€‹ā€‹Mubashir, M. (2024). The gendered dress of DALL-E 2: Exploring profession-based images in the Indian context. MedieKultur: Journal of Media and Communication Research, 40(76), 100ā€“119. https://doi.org/10.7146/mk.v40i76.143565

Mubashir, M., & Nasrin , T. (2022). Locating Cyberbullying and Mental Health in the Recent Literature. Tripodos, (52), 91-107. https://doi.org/10.51698/tripodos.2022.52p91-107

  1. 4. Mr. Ajay Balakrishnan

Qualification: Master of Communication and Journalism, Master of Arts in English Language and Literature (University of Calicut).

Designation: Lecturer, Department of Media Studies

Experience: 9 years in teaching

Industry Experience: 18 years in print journalism

Area of expertise: News editing, News selection, News reporting, Communication, Advertising and Public Relations.

Bio: LinkedIn: www.linkedin.com/in/mr-ajay-balakrishnan-499505351

  1. Dr. Muhammad Usman Saeed

Qualification:

PhD, Media and Communication, University of Central Punjab, Lahore, Pakistan.

Masters, Media and Mass Communication, University of Gujrat, Pakistan.

Designation: Assistant Professor

Teaching Experience: 12 years

Industry Experience: 2 years

Areas of Expertise: Journalism, Public Relations, Digital Media, Political Communication.

Latest Publications:

Raza, M. R., Saeed, M. U., Sohail, R. B., & Nawaz, H. M. S. (2024). Media Coverage and Public Trust in the Pakistani Military: Linking Media Agenda to Public Perception. Journal of Xi’an Shiyou University, 67(8). 30-50. DOI:10.5281/zenodo.13268662

Saeed, M. U., Nawaz, H.M.S, & Mahmood, A. (2024). Organizational Image Management in Digital Age: Exploring the Tools and Strategies of Public Relations in Sultanate of Oman. Journal of Media and Entrepreneurial Studies, 4, 1-10. https://doi.org/10.56536/jmes.v4i.46

Saeed, M. U., Raza, M. R., & Ali, Z. (2023). US Presidential Elections 2020 and Media Framing: The Case of English Print Media in Pakistan. Pakistan Journal of Law, Analysis and Wisdom, 2(1), 43-67. https://doi.org/10.1234/pjlaw.v2i1.21

Bilal, Z.M., Saeed, M.U., & Abid, S. (2023). Third Level Intermedia Agenda: Comparative Analysis of Electoral Rigging Issue Coverage in Urdu Press of Pakistan. Journal of Media and Entrepreneurial Studies, 3, 1-13. https://doi.org/10.56536/jmes.v3i.32

Raza, M. R., Saeed, M. U., & Zafar, A. (2022). Media Concentration and Journalistic Independence in Pakistan: Audience and Journalistsā€™ Perspectives. Online Journal of Communication and Media Technologies. 12(1), e202205. https://doi.org/10.30935/ojcmt/11462

Bio LinkedIn: www.linkedin.com/in/muhammad-usman-saeed-ph-d-473173250

 

  1. Doreen Akello

Qualification:

  • Master of Arts Public Relations & Public Communication, University of Westminster, London, United Kingdom.
  • Bachelor of Mass Communication, Makerere University, Kampala , Uganda.

Designation: Lecturer

Teaching Experience: 5 years

Industry Experience: 10

Areas of Expertise: Public Relations, Health Communication, Black Hair & Digital Media,

Latest Publication:

Akello, D., & Alkaabi, A. (2024). The Impact of Daily Media Consumption: A One-Week Diary Study of Undergraduate Students at Bayan College, Oman. IIUM JOURNAL OF HUMAN SCIENCES, 6(2), 150-166. https://journals.iium.edu.my/irkh/index.php/ijohs/article/view/372

Linktree: https://bit.ly/3Fk7Phn

 

  1. Ms. Melanie Marian Crasta

Qualification:

  • MA in Mass Communication from Mahatma Gandhi University, Meghalaya
  • BA in Broadcasting from Bayan College, Oman

Designation: Lecturer, Department of Media Studies

Teaching Experience: 8 years

Industry Experience: 12 years

Area of expertise: Broadcast Performance, Social Media Management, Journalism, Advertising, News Editing and Video Editing.

LinkedIn: www.linkedin.com/in/melanie-marian-crasta-3129a7a3

Ā 

8- Dr. Fadhil Mohsin

Qualifications:

PhD in Mass Communication, University of Baghdad, Iraq

MA in Journalism, University of Baghdad, Iraq

BA in Journalism and Public Relations, University of Baghdad, Iraq

Designation: Assistant Professor

Teaching Experience: Over 25 Years

Journalistic Experience: Over 30 Years

Areas of Expertise: Journalism, Journalism Management, Communication, and Media Research

Articles

He has contributed to dozens of articles in the Iraqi and Arab press.

Latest Publications:

A scientific study entitled “Omani Journalists’ Attitudes Towards the Use of Artificial Intelligence in News Sections” has been approved for publication by the Journal of Humanities and Social Sciences, published by the University of Jordan, during its 2025 academic year.

Ā 

9- Ms Aaisha Al Kaabi

Qualifications:

MA in Public Relations and advertising , Sultan Qaboos University , Oman

BA in Public Relations and Communication , UTAS- Nizwa , Oman

Designation: Lecturer

Teaching Experience: 2

Areas of Expertise: Communication and public Relations, Communication strategies, governmental communication

Latest Publications:

Akello, D., & Alkaabi, A. (2024). The Impact of Daily Media Consumption: A One-Week Diary Study of Undergraduate Students at Bayan College, Oman. IIUM JOURNAL OF HUMAN SCIENCES, 6(2), 150-166. https://journals.iium.edu.my/irkh/index.php/ijohs/article/view/372

 

  1. Mr. Hafiz Muhammad Shoaib Nawaz

Qualification:

Mphil in Mass Communication & Media, University of Gujrat, Gujrat, Pakistan.

Masters, Media and Mass Communication, University of Gujrat, Pakistan.

Designation: Lecturer

Teaching Experience: 9 years

Industry Experience: 4 years

Areas of Expertise: Journalism, Public Relations, Digital Media, Communication Stretgies.

Latest Publications:

Raza, M. R., Saeed, M. U., Sohail, R. B., & Nawaz, H. M. S. (2024). Media Coverage and Public Trust in the Pakistani Military: Linking Media Agenda to Public Perception. Journal of Xi’an Shiyou University, 67(8). 30-50. DOI:10.5281/zenodo.13268662

Saeed, M. U., Nawaz, H.M.S, & Mahmood, A. (2024). Organizational Image Management in Digital Age: Exploring the Tools and Strategies of Public Relations in Sultanate of Oman. Journal of Media and Entrepreneurial Studies, 4, 1-10. https://doi.org/10.56536/jmes.v4i.46

Bio LinkedIn: https://www.linkedin.com/in/hafiz-m-shoaib-nawaz-170b16a9?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

 

  1. Ms. Maheshwari Suresh

Qualification: M.A. (English Literature, M.S.University), M.Phil. (English Literature, M.S.University), TESOL

Certifications:

  • Effective IELTS Teaching – British Council, Muscat
  • Teacher Development Course – British Council, Muscat

Ā Designation: English Lecturer

Experience: 17+ years

Areas of Expertise: Environmental Humanities and Ecocriticism, Cultural Studies, Gender Studies and English Language Teaching

Latest Publications:

Devi, R. L., Suresh, M., Elizebeth, M., & Subhashini, R. (2024). Navigating technophobia: Need for upskilling and reskilling English teachers. World Journal of English Language, 14(6), 593-598.

Elizebeth, M., & Suresh, M. (2024). Tracing invisible trauma and coping mechanisms through intertextuality in Elif Shafakā€™s Forty Rules of Love. Journal of the School of Language, Literature and Culture Studies. JSL ISSN: 0972-9682

Suresh, M. (2024). An analysis on the blend of collective consciousness and cognitive dissonance in the play – The Unmentionables. Bayan College International Journal of Multidisciplinary Research, 4(1). https://bayancollegeijmr.com/index.php/ijmr/article/view/152