The Department of Media Studies
The Department of Media Studies offers Bachelor and Diploma Degrees in:
Journalism: This program introduces the various types and techniques of press editing. It provides the students with the real capabilities to practice journalism through offering a variety of courses that deal with press and its history, media theories, techniques of press editing, professional writing for various mass media, and other courses that help in developing the students’ cultural skills. These courses have been carefully selected to meet the actual needs of the Omani labor market.
Broadcasting: This program focuses on acquiring the scientific and practical skills in the field of Radio and Television; providing the students with sufficient experience that qualifies them to practice professional newswriting for Radio and Television; in addition to preparing and presenting Radio and Television programs. Moreover, this program is designed to teach students how to use modern technical equipment such as cameras and recorders, and how to edit through various courses and training programs that have been designed to enhance the students’ scientific and practical skills that qualify them to get involved in the labor market.
Public Relations: It is a fact that institutions, organizations and companies rely on public relations as it is the backbone of their success and strength in building up mutual trust with the public. Due to the growing importance of public relations, Bayan College has given special attention to this major by preparing a standard program based on scientific courses that have been carefully selected. These courses spot light on public relations: theories, aims, practices, roles, and the ways in which the concerned people deal with them. Moreover, these courses introduce the basics and techniques of writing for public relations, terms, requirements and forms that enable the students to gain all the skills needed for working in this field.
Advertising: Advertising program aims at acquainting students with the principles of advertising and the role it plays in both media and society. It also prepares them to be active in the modern work environment of advertising focusing on the relationship between the advertising agency and its clients, work ethics, consumers’ behavior, researches and planning advertisements, in addition to writing and producing highly effective and attractive commercials.